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Seral helps nurseries, farms, landscapers, homesteaders, and community gardens manage plants and projects. Track inventory, coordinate teams, and maintain visibility.

Built by People Who Use It

We're building this because we need it ourselves. Seral handles workflows from propagation through delivery.

Your Data Stays Yours

Export anytime. We build software that respects your business.

Our Focus

We're centered on edible and native plants — the species that feed people and support ecosystems. Seral tracks ecological impact alongside business metrics, helping you measure how your work supports both nature and communities.

How We Work

Your client lists, inventory data, and business intelligence belong to you. Full export access from day one. We earn your subscription by building useful tools.